Pricing
What it costs
A website build, then a flat monthly fee. Three months to start, month to month after that. Everything below is in Australian dollars and excludes GST.
Not sure which plan fits? The audit will tell us, and it’s free either way.
Monthly plans
Four plans, and we’ll tell you which one you actually need
All prices in AUD, excluding GST.
Care $99 /month For clinics whose site is fine and just needs to stay that way.
- Managed hosting and SSL
- Core and plugin updates
- Daily backups
- Uptime and security monitoring
- 30 minutes of edits a month
- Quarterly health report
No SEO included, and we’ll say so plainly. Below about $300 a month, genuine search work isn’t economically possible — anyone promising it at this price is selling you something else.
Content $249 /month For clinics that want the site kept current without chasing anyone.
- Everything in Care
- 90 minutes of edits a month
- One new page or article a month
- Google Business Profile kept current
- Four GBP posts a month
- Monthly report
Most clinics
Local Growth $499 /month Our recommendation for most clinics, and where most end up.
- Everything in Content
- Full technical SEO programme
- Google Business Profile management
- Directory and health fund listing cleanup
- Two condition or service pages a month
- AI-answer visibility checks
- Review-generation workflow
- Call tracking and a monthly call
Growth Plus $899 /month For multi-location clinics or competitive metro suburbs.
- Everything in Local Growth
- Four content pieces a month
- Three suburb pages a month
- Digital PR and link outreach
- Full AEO/GEO programme
- Competitor monitoring
- Conversion testing
- Fortnightly call
Website builds start at $1,490 for a straightforward clinic site and $2,490 for a full build with condition pages and practitioner profiles. Payable in three monthly instalments if that suits your cash flow better.
Pay for a year up front and you get two months free.
For comparison: most Australian SEO agencies start local retainers between $1,000 and $3,000 a month.
Terms
The commercial terms, in plain language
- Three months, then month to month
- Nothing meaningful happens in local search faster than three months, so that’s the initial term. After that it’s month to month with 30 days’ notice. No exit fee.
- You own everything
- Domain registered in your clinic’s name in your own account. Full code export on request. Google Business Profile and analytics under your login. This is written into every contract, not buried in the terms.
- One annual price review
- Capped at CPI plus 3%, disclosed up front, once a year. No surprise increases and no awkward conversation later.
- Add-ons, priced up front
- Extra location $149/month. Google Ads management 12% of spend, minimum $299/month. Extra content $180 a page. Out-of-scope development $150 an hour.
Questions
Pricing questions we get asked
Why do you charge for the build at all when others offer $0 upfront?
Because a $0 build has to be recovered somewhere, and it’s almost always recovered through a long lock-in and holding your domain. Charging a real but modest build fee is what lets us hand you full ownership on day one and let you leave any month. You’re paying for the freedom, and it’s cheaper over any realistic time horizon.
Can we start on Care and move up later?
Yes, and plenty do. Move up or down at any time with 30 days’ notice. We’d rather you started where the budget is comfortable than committed to something you resent in month four.
Is GST included?
No. Every price shown excludes GST, which is how business-to-business pricing is normally quoted in Australia. GST is added at invoice.
What happens if we want to leave?
You give 30 days’ notice and you take everything — domain, site files, Google Business Profile, analytics. There’s no exit fee and no handover charge. We’ll help with the transfer.
Not sure which plan you need?
The free audit answers that. It tells us what’s already working, what’s broken, and whether you need a new site at all — which, often enough, you don’t.
Clinic name and website is all we need to start.